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Please use this identifier to cite or link to this item: http://hdl.handle.net/1807/25917

Title: The Effect of Temperature Primes on Impulsivity
Authors: Ahn, Hee Kyung
Advisor: Soman, Dilip
Mazar, Nina
Department: Management
Keywords: Impulsivity
Temperature Primes
Embodied Cognition
Metaphor
Issue Date: 14-Jan-2011
Abstract: Temperature-related words such as “hot” and “cold” are often used to describe impulsive and calculated behaviors, respectively. These metaphoric connotations of thermal concepts raise the question as to whether temperature, psychological states and decision making are related to each other, and if so, how. The current research examines these questions and finds support for a relationship. Across four laboratory experiments and two field studies, I demonstrate that both hot temperature primes (e.g., pictures, words, therapeutic packs) and hot ambient temperature trigger decision outcomes in line with the metaphoric association between hot temperature and impulsivity. I suggest that the theory of embodied cognition provides an explanation for these findings.
URI: http://hdl.handle.net/1807/25917
Appears in Collections:Doctoral

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