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T-Space at The University of Toronto Libraries >
Journal of Medical Internet Research >
Volume 1 (1999) >

Please use this identifier to cite or link to this item: http://hdl.handle.net/1807/4533

Title: MED35/450: Evaluation of Internet Health Portals
Authors: Brucksch, M
Lenz, C
Keywords: Abstract
Health Portal
Medical Education
Health Information
Issue Date: 19-Sep-1999
Publisher: Gunther Eysenbach; Centre for Global eHealth Innovation, Toronto, Canada
Citation: M Brucksch, C Lenz. MED35/450: Evaluation of Internet Health Portals. J Med Internet Res 1999;1(suppl1):e72 <URL: http://www.jmir.org/1999/suppl1/e72/>
Abstract: [This item is a preserved copy and is not necessarily the most recent version. To view the current item, visit http://www.jmir.org/1999/suppl1/e72/ ] Introduction: Currently, more than 22 million U.S. adults use the Internet to access health and medical information. More and more Health Care online portals - entry points for large numbers of online surfers looking for specialized news and information - try to satisfy the exploding demand. Methods: Using desk-research we have done an in-depth analysis of the emerging health portal market focusing on services offered, revenue strategies, typical online hurdles and threats, commerce and advertising potentials, and case studies of the main players. Results: We have identified several different groups of health portals and worked out the differences between the U.S. and German market concerning patient and physician services offered. Furthermore, we have evaluated the effectiveness of the Internet as a health and medical information provider compared with other media, such as televisions, newspapers and magazines. Discussion: Health portals will make patients better informed, more empowered to make health care choices, and, hopefully, healthier individuals.
URI: http://hdl.handle.net/1807/4533
ISSN: 1438-8871
Other Identifiers: doi:10.2196/jmir.1.suppl1.e72
Rights: Copyright (cc) Retained by author(s) under a Creative Commons License: http://creativecommons.org/licenses/by/2.0/
Appears in Collections:Volume 1 (1999)

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